Every bottle of Waterford Whisky features its own pioneering TÉIREOIR code. Once entered it will reveal a host of unprecedented and engaging content related to the bottling. Using rich photography, and drawing upon our unrivalled digital logistics systems that collects thousands of data points, you’ll be able to browse maps, see harvest information, meet the grower, view distillation details as well as observe the full spectrum of wood used for that assemblage. The information is designed to delight the most curious whisky fan, as well as content to draw casual drinkers into the concept of real provenance. You’re even able to listen to the sounds from the farm itself. Here’s just one example, from Lakefield.